It’s Visit Birmingham’s job to position the region as a must-see visitor destination.
Visit Birmingham plays a key role in delivering the regions’s leisure tourism programme. Importantly, VisitBirmingham coordinates the strategies and activity of national and local partners including VisitEngland, VisitBritain, Birmingham Airport, the NEC Group, the region’s business improvement districts and more than 425 local companies including transport providers, hoteliers, restaurants and major attractions, to grow visitor numbers, their economic impact and the jobs they support.
As a leisure tourism destination, Birmingham is growing from strength to strength.
- During 2015, the city attracted a record 38.1million visitors, which contributed £6.2billion to the local economy
- For the first time, Birmingham welcomed over 1 million international visitors, an increase of 17% year-on-year
Working with organisations across Birmingham and the wider region, VisitBirmingham pulls together all of the area’s key selling points, to promote the destination to markets across the world.
“Looking for a world-class buzz? Birmingham is the place for you”.
“The hip city where culture comes to life”.
“A sprinkle of Michelin stars is the icing on the cake for Yummy Brummies”.