Marketing Birmingham

Regional Observatory

Insightful economic data and market intelligence

The Regional Observatory has been one of the UK’s leading local and regional, research and intelligence providers since 2004 – first funded by Advantage West Midlands, Marketing Birmingham and now the West Midlands Growth Company.

As well as providing research and insights to inform the company’s inward investment and leisure and business tourism marketing, and commissioning and managing specialist primary research projects to fill gaps in intelligence, the Observatory also offers a commercial consultancy service.

We specialise in

  • In-depth research on the performance, prospects and key drivers of change in key strategic sectors and industries
  • Local and regional socio-economic research and analysis to support:
    • Strategy and policy development in a range of areas
    • Inward investment and tourism marketing propositions
  • Mapping of centres of research excellence among the region’s higher education institutions
  • Skills research – analysis of the demand for skills from key business sectors and mapping of provision from further and higher education
  • Feasibility studies to provide the business case for key projects
  • GIS mapping at a local and neighbourhood level

We work collaboratively with

  • Our network of specialist qualitative and quantitative research consultancies
  • The West Midlands Growth Company’s network of commercial partners within the Marketing Birmingham Partnerships Programme

Our clients include

  • Further and higher education institutions
  • Destination Management Organisations
  • Local authorities, Local Enterprise Partnerships and other key partners and stakeholders
  • Private sector businesses

We have used the Regional Observatory when we needed independently sourced data on corporate demand for prospective partner airlines. The results we received were produced in a timely fashion and were robust, reliable and of high quality. The data proved to be the crucial first step in the business case. Birmingham Airport would recommend the work of the Regional Observatory.’

Tom Screen, Head of Aviation Development, Birmingham Airport

Your Marketing Birmingham contact is:

Andy Phillips Head of Research
+44 (0) 121 202 5073

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West Midlands Growth Company

Baskerville House
2 Centenary Square
Birmingham B1 2ND

Tel +44 (0) 121 202 5115

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