High quality research data and economic intelligence
The Regional Observatory, one of the UK’s leading local and regional research consultancies, (formerly the West Midlands Regional Observatory) was acquired by Marketing Birmingham in the summer of 2011.
Its role is to:
- Provide high quality research data and intelligence on inward investment and the visitor economy to inform our strategic planning, policy development and marketing and PR campaigns
- Work collaboratively with our key partners to provide research and intelligence which supports collective efforts to improve the economic performance of Birmingham and the wider area
- Offer a bespoke consultancy service focusing on our strengths in visitor economy, inward investment and wider economic and social research
We have a detailed knowledge of the region, strengths in visitor economy, inward investment and wider economic and social research and a reputation for reliable, objective research – plus access to a comprehensive network of specialist researchers.
“We have used the Regional Observatory when we needed independently sourced data on corporate demand for prospective partner airlines. The results we received were produced in a timely fashion and were robust, reliable and of high quality. The data proved to be the crucial first step in the business case. Birmingham Airport would recommend the work of the Regional Observatory.’”