Marketing Birmingham

Regional Observatory

Insightful economic data and market intelligence

The Regional Observatory, one of the UK’s leading local and regional research consultancies, (formerly the West Midlands Regional Observatory) was acquired by Marketing Birmingham in the summer of 2011.

As well as providing research and insights to inform the company’s inward investment and leisure and business tourism marketing, the Observatory also offers a commercial consultancy service.

Consultancy service

Our consultancy service focuses on our strengths and expertise in areas such as:

  • Research on key sectors and industries – for example to support investment in Birmingham’s arts, culture and creative industries, a new Birmingham Food Hub and the research and business engagement strategies of the region’s universities
  • Analysis of local business challenges and needs – for example to inform the development of business support programmes for SMEs, the development of HS2 and the development of routes into Birmingham airport
  • Skills and labour market studies – for example to inform the business planning and recruitment strategies of universities and colleges

We have used the Regional Observatory when we needed independently sourced data on corporate demand for prospective partner airlines. The results we received were produced in a timely fashion and were robust, reliable and of high quality. The data proved to be the crucial first step in the business case. Birmingham Airport would recommend the work of the Regional Observatory.’

Tom Screen, Head of Aviation Development, Birmingham Airport

Your Marketing Birmingham contact is:

Andy Phillips Head of Research
+44 (0) 121 202 5073

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Marketing Birmingham

Baskerville House
Centenary Square
Broad St
Birmingham B1 2ND

Tel +44 (0) 121 202 5115

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