A new promotional video created to showcase Britain to an international audience features CBSO, Bullring, local band Murdoch and Birmingham graffiti artist, Temper. The three minute video, created by the national tourism agency VisitBritain, takes visitors on a virtual journey through Britain’s attractions, towns and cities. The video is available on the VisitBritain web site, which regularly attracts over 13 million visitors a year.
Dave Hodgson, marketing director, Marketing Birmingham, said: “The fact that the film features Birmingham attractions so prominently belies the city’s diversity and vitality, and illustrates that Birmingham has a lot to offer visitors. The city’s rich history, famous landmarks, vibrant culture and top quality facilities and attractions make it a favoured destination for visitors from the UK and around the world.”
This view is borne out by recent research and visitor numbers, which are currently at 30.4
million*. According to the TNS Perception Survey, 2007, Birmingham is increasingly perceived as a leading city for shopping, restaurants, bars and nightlife, and an important city for sports, arts and culture. 63 per cent of those surveyed thought of Birmingham as a great place for music, gigs and concerts, while 58 per cent perceived Birmingham to be a leading city for events and festivals.
Katey Attwell, VisitBritain's Britain Brand Manager, said: “We wanted the film to highlight the
brightest and the best that Britain has to offer for the international traveller, and our challenge
was to pack as much as possible into just three minutes! The energy, cosmopolitan culture and iconic landmarks of Birmingham really lent themselves to the ethos of the film and the end result is a stunning testament to the diversity of both Birmingham and Britain as a whole.”
The film has used footage from Birmingham’s own tourism video, Brilliance, created by Marketing Birmingham. Brilliance takes a dramatic tour of the city enabling the myths and outdated views of the Midland’s capital to be broken. By highlighting the underlying character of Birmingham, the film portrays the city’s stars - the local people - and in turn, the opportunities this thriving city has for retail, sport, education, business and tourism.
For further information or to obtain your copy of Brilliance, please contact Tracey Saunders at
Marketing Birmingham on 0121 202 5002 or email us.
For further information about VisitBritain, please contact Elliot Frisby on 020 8563 3035 or
Elliott.Frisby@visitbritain.org. The promotional Britain film can be downloaded from
www.visitbritain.us/about-britain/image-and-sound-gallery/videos/
About Visit Britain
VisitBritain is responsible for promoting Britain as a world class tourist destination and for
developing England’s visitor economy. It has representatives in 36 countries around the world
and, in the last three years, has expanded into China, throughout Eastern Europe and Southeast Asia, and increased its presence in India with representatives in Bangalore and Mumbai.
VisitBritain’s international website, www.visitbritain.com, was awarded World’s Leading Tourism Authority Internet Site for the third year in a row at the 2006 World Travel Awards by more than 200,000 travel and tourism professionals. With information provided in 26 different languages, every year over 12 million visits are made by international consumers to the 46 websites that make up visitbritain.com. VisitBritain plans to increase this to 25 million by 2009.
Download VisitBritainVideo_en (.pdf 17.52 KB)
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