Birmingham: Your life starts here – Birmingham’s universities team up to attract students to the city
A guide to student life in Birmingham has been published by the city’s five universities. The publication is the first of its kind in England, and has been launched as part of the Student Birmingham campaign which raises the profile of the city as a student destination.
Marketing Birmingham has joined forces with Aston University, Birmingham City University, Newman University College, The University of Birmingham and University College Birmingham to produce the guide in response to increased demand to study in the city, with all five institutions seeing an increase in applications this year.
‘Birmingham: Your Life Starts Here’ is a 96 page booklet published by Lonely Planet and contains everything students need to know about life in the city from where to bag a bargain, get a culture fix or bite to eat. It also has hints and tips from current students and graduates, including Birmingham City University graduate Jabbar Khan, MD of Lasan restaurant, the winner of Channel 4’s F-Word.
Emma Gray, Head of Marketing at Marketing Birmingham, says:
“Our Student Birmingham campaign focuses on attracting more students to the city and encouraging them to stay and build their careers here as graduates. The new guide will be a valuable tool in promoting these aims and the partnership with leading travel publisher Lonely Planet lends authority to the publication.
“We’re pleased that Birmingham’s universities have worked in partnership to produce the guide and create a valuable response to the increased demand in applications. Targeting prospective students and their parents to encourage them to the city is crucial ,and encouraging current students to remain in Birmingham after graduating is a key factor in economic growth.”
Lonely Planet’s Senior B2B Product Manager, Matt James Gibbs, said:
“We're extremely proud of our work with Marketing Birmingham in conjunction with Birmingham's higher education institutions. Birmingham: Your Life Starts Here demonstrates what fantastic opportunities await prospective students who choose to study in the city, and how Birmingham really can be a place to call home once students move into their careers.”
A total of 175,000 guides will be produced and copies distributed to the universities to send out to prospective candidates. Marketing Birmingham will be sending copies to sixth form students who are investigating university locations. Prospective students can also head to www.studentbirmingham.com to register to receive a copy.
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