Press releases

London Midland is working with Visitbirmingham.com to bring science, sea and sweeties to families as they enjoy their last gasp of freedom before the school term starts.  Kids go free when travelling by train to some of Birmingham’s best family attractions, including Cadbury World, National SEA LIFE Centre and Thinktank, the city’s science museum.

The Visitbirmingham.com campaign, which is sponsored by London Midland, has been promoting these offers the length and breadth of the country – all within easily reach of Birmingham, thanks to the London Midland line. The offer is made yet more attractive by the current London Midland Summer Rail sale, with tickets slashed by 50% until 5 September.

Neil Rami, Chief Executive of Marketing Birmingham, which manages the Visitbirmingham.com brand, said:

“Birmingham has an incredible amount to offer families, which we see through the rising number of visitors to the city every summer.  Through working with family attractions and London Midland, we are able to provide offers which help those on a budget to experience the city to its full potential.”

David Whitley, Head of Marketing for London Midland, commented:

“There's still time to get a great deal before the kids head back to school, with 50% off  lots of train tickets  until 5 September when you buy online.”

Families wishing to take advantage of the offer can download vouchers at: www.visitbirmingham.com/attractions