Taste of Birmingham, the city’s festival of food, is being served up
in a through the line campaign worth around £300,000 in media spend.
The food and restaurants event, which runs from 9-12 July 2009,
is being run by Marketing Birmingham, the city’s destination marketing
agency. It is being promoted in a campaign that includes outdoor,
regional newspapers, magazines, radio, online and public relations.
Radio station BRMB and the Birmingham Post & Mail are acting
as media partners while Signature Outdoor, the city’s biggest backlight
billboard owner, is supplying space on sites throughout Birmingham,
including 96 sheets at New Street Station and along the M6 near
Spaghetti Junction.
Creative for the campaign has been designed by Birmingham agency
KLM, while PR is being handled in-house by Marketing Birmingham.
Dave Hodgson, marketing director at Marketing Birmingham, said:
“We’re grateful for help that the city’s media is giving on promoting
Taste of Birmingham. Partnerships like these are vital in developing
Birmingham’s brand and helping attracting visitors, both business and
leisure tourists who bring in some £4.4bn to the city’s economy each
year.
“This city has been transformed in recent years, not only
physically but culturally. Birmingham now has more Michelin-starred
restaurants than any other UK city outside of London, and building our
culinary reputation is a major part of developing the city’s brand.”
Signature
director Steve George said: “We’ve been a commercial Champion of
Marketing Birmingham for a few years now. It’s in our interests to help
raise the city’s profile by supporting events like Taste. The more
people and organisations that realise what an economic and cultural
powerhouse Birmingham is, the more they will want to promote themselves
on the city’s billboards.”
Taste of Birmingham, which is being held in Cannon Hill Park
from 9 to 12 July, is set to attract thousands of fine food enthusiasts
and reinforce the city’s reputation as a centre of culinary excellence.
Already 17 restaurants, including the city’s three
Michelin-starred restaurants, and more than 50 exhibitors are booked
for the festival. The family-friendly show will also include displays
by top chefs, cook off competitions between media and football stars,
music and displays.
Although the Taste of Birmingham has been run
in the city for three years, Marketing Birmingham has taken on the
show’s franchise from Brand Events. It is giving this year’s event a
distinctly Midland flavour, with an emphasis on regional talent and
producers from the Heart of England.
A special launch, Taste of Business, is being held on the
evening of 9 July and is set to be the biggest business networking
event in Birmingham this year.
Pictured (l-r) Signature director Steve George and Marketing Birmingham’s Dave Hodgson.
For more information on Taste of Birmingham 2009 and to buy tickets please visit: www.visitbirmingham.com/taste or call 0871 230 1092
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