Birmingham will launch a new campaign to promote itself as a first choice destination for
meetings, conferences and events at IMEX.
Birmingham Convention Bureau (BCB) will be exhibiting at the show to represent
Birmingham and the wider region and will unveil its new campaign for the first time in
Frankfurt.
With a strong emphasis on experiential marketing, the campaign has been developed to
build on the success that the city has enjoyed in the last twelve months, having secured
three major political party conferences, the Rotary International Convention in its centenary
year in 2009 and the Olympic trials in June to name a few.
This success has been achieved through a partnership approach between BCB, venues,
service providers and other organisations throughout the West Midlands. Partnership is a
key theme of the new campaign and to illustrate this BCB will be joined at IMEX by Coventry
and South Warwickshire CSW, The IEC at Ricoh Arena and The International Convention
Centre (ICC), in order to showcase the best of what the region has to offer to events
organisers.
Ian Taylor, Commercial Director at Marketing Birmingham which operates BCB, said: “We
are very excited about the launch of our new campaign and are unveiling it at IMEX to
demonstrate our international outlook.
“Birmingham is very much in the spotlight at the moment, with major events and
organisations coming to the city and attracting a high media profile. International
associations, political party conferences, major corporations, sporting events and consumer
shows – everyone’s coming to Birmingham. Business tourism has long been an anchor of
Birmingham’s economy and we will continue to work with key partners to grow the sector
further and ensure that major events keep coming back to the city.”
The events industry in the West Midlands is now worth an estimated £6.5bn to the regional
economy, an increase of £3m from the previous twelve months, and employs almost
100,000 people.
“No two events are the same and so we take a region-wide approach in order to engage
with event organisers and demonstrate the breadth of the offer in the West Midlands.
Whether you’re looking for countryside tranquillity, city centre chic, out of town hotels,
historic, academic or unusual venues, you can find it all in the region.
“IMEX is an excellent event and attracts an extremely high calibre of visitors. We are
delighted to be showcasing Birmingham and the West Midlands region at the show and look
forward to meeting event organisers to discuss how we can work together in the future.”
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