From building site to boardroom
city employees step out in style for Birmingham’s Dress Up Day
Following last year’s hugely successful launch, Clothes Show Live 2006, in association
with Nokia, has announced the return of Birmingham’s very own Dress Up Day on
1st December 2006. Dress Up Day will once again see Clothes Show Live, Marketing
Birmingham, Bullring and The Mailbox join forces to celebrate and showcase the
style credentials that the city of Birmingham has to offer.
On Friday 1st December – the first day of Clothes Show Live 2006 - Birmingham will
be turning ‘dress down Friday’ on its head, as the people of Birmingham swap their
casual outfits for the most stylish outfit in their wardrobe. Clothes Show Live will
have style scouts on hand, searching Bullring and The Mailbox for the most cutting
edge individuals, whisking the best dressed down to the opening day of Clothes
Show Live to take to the catwalk, whilst gaining inspiration from an array of fashion
experts, make up artists and designers in the Nokia Fashion Theatre. Thousands of
visitors to Clothes Show Live will also be going glam for the opening day of the
show.
Dave Hodgson, Marketing Director, Marketing Birmingham, says: “We’re really proud
that Clothes Show Live has returned year after year, as we think that Birmingham is
a stylish city with great fashion and shopping credentials and a fitting choice to host
the biggest consumer fashion show. We’re looking forward to getting ‘glammed up’
for Dress Up Day and will be encouraging the rest of the city to wear something
fabulous to mark the occasion.”
Already taking up the challenge is Masshouse Developments Ltd, main sponsors of
Marketing Birmingham’s Rising Stars competition to find the next generation of
creative talent in the city. Leanne Broome, project secretary and Lee Parsons,
quantity surveyor are employees of David McLean, one of the joint venture partners
behind the Masshouse development in Birmingham city centre. Leanne and Lee
braved the weather on site in Eastside to be transformed from their normal daily
working wardrobe to stylish party wear by personal stylist Hayley Turner and visual
merchandiser Vikki O’Donnell from Debenhams. From the range of sophisticated
evening wear and professional outfits, Leanne chose a grey checked dress by Betty
Jackson and Lee opted for a stylish suit from the Jasper Conran collection.
Leanne Broome, project secretary for David McLean, says:
“Many of the workers involved in the Masshouse project are used to dressing
practically to work on site and in the David McLean project office. It makes a nice
change to celebrate Dress Up Day by swapping the hard hat and jacket for
something a bit more stylish!”
Photo caption : Lee Parsons and Leanne Broome from David McLean are transformed
from building site to boardroom to celebrate Dress Up Day. All clothes from
Debenhams, ground floor of Bullring.
ENDS
For further press information:
Emma Ward, PR Executive, Marketing Birmingham
Tel: 0121 202 5075 or email us.
Notes to editors
For details of shopping in Birmingham this Christmas and other festive activities, go
to www.visitbirmingham/christmas.
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