Campaign success with media visits
Marketing Birmingham continues to successfully leverage its leisure and business campaigns by planning and managing media visits. The PR team has hosted 250 media during 2009/10 period, generating £3.5 million in media coverage.
Media visits are integral to Marketing Birmingham’s PR activity and are carefully targeted to encourage visits from key media. A tailored itinerary is set up for each journalist so they achieve the most from their visit. This includes a wide range of champions and members including trips particular attractions or venues and interviews with key spokespeople in the city, in order to showcase the variety on offer.
The PR team arranges visits for individual journalists or groups of media. Recent group media visits include a group of five journalists from Ireland, one of the key countries identified for the Visit Birmingham campaign.
Media from throughout the UK and around the world have visited Birmingham from the Manchester Evening News, Mail on Sunday, Elle Italy, New York Daily News. A national TV channel from New Zealand travelled to Birmingham to film a live outside broadcast for the country’s most popular breakfast show. National radio station Talksport broadcast their award winning breakfast show live from the city with four hours of Birmingham-themed events and interviews, going out to 1.8 million people.
The media visits span the city’s wide offer for leisure and business visitors, are proving a winning formula with great feedback from the journalists:
“Many thanks for all you did to make my stay in Birmingham so good. Everything was great and I got a lot more insight into the city. I only wish the book was bigger!”
Kate Hughes, Fodor Travel Guide
“Once again, thank you for being a great host, and for organising such a fantastic itinerary. We'll definitely be back in Birmingham for a short break soon!”
Andrea McVeigh, Escape Magazine
To view media coverage achieved so far click here
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