City News

With a little over two months until Village Hotels opens its latest development near junction 4 of the M42 in Shirley, Solihull, the countdown to launch has officially begun.

Located off the Stratford Road on The Green Business Park, the newbuild flagship 28,000 sq ft hotel will open its doors on Thursday 8th October, representing a £22 million investment, which has created over 100 jobs for the area.

The four-storey hotel’s modern look continues the new design blueprint of Village Hotels, which has recently been introduced as a result of a significant £60 million corporate strategy investment. This new-look combines contemporary style and comfort with first rate facilities to bring a new kind of hotel, where cutting-edge features meet every day affordability.

The hotel will have 128-bedrooms all featuring the latest must-have technology such as video iPod docking stations and widescreen LCD TVs. In addition, the hotel will also include a 100-cover restaurant Verve Grill where diners can experience a buzzing restaurant, an extensive menu and can even cook their own steak at their table; a 70-cover Victory Pub & Kitchen which offers a traditional pub feel with pub prices, great food, live entertainment and TV screens showing live sports; and a Starbucks located in reception. Other key features include the Velocity Health & Fitness Club; plus a dedicated corporate meeting and events facility including six conference rooms for up to 250 delegates with free Wi-Fi throughout.

The Velocity Health & Fitness Club boasts 5,000 sq ft of state-of-the-art gym equipment plus a 20 metre pool with sauna, steam room, spa pool and hydrotherapy pool, three studios for group exercise classes, Metabolic Profile testing and a dynamic personal training zone, which features Technogym Omega – a first for the UK. The health and fitness club is currently open for viewing and sales tours and a 27ft Winnebago is currently touring around the Solihull area to raise awareness of the gym and its facilities.

Tony Elvin, general manager at Village Hotel Solihull, said: “Solihull has a vibrant corporate and social community, which we believe will appreciate our business model. We have strived to create a hotel which has an element to suit every need and with the Verve Grill, Victory Pub and Kitchen, Starbucks, Velocity Health & Fitness and The Hub Meetings and Events area, we believe we have achieved this. Wherever you find a VillageHotel you find a business that is at the heart of the local community as well as a popular business destination.”

Having worked at Village Hotels for four years and most recently opened Village Farnborough in Hampshire, Tony Elvin has also managed Village Hyde in East Manchester and Village Dudley, also in the West Midlands. Excited about the imminent Solihull opening, he added: “From experience, I now know how well the new Village blueprint has been received in the market place. It is inspiring to be part of such an exciting project and I am very proud to have been given this opportunity. As a manager I am passionate about leading my team to deliver great service and thrive on creating that fantastic service environment. The Village product, with its multitude of service experiences, is the perfect vehicle for that and I welcome the new challenge that Solihull will bring.”

Gary Davis, CEO at Village, adds: “The opening of our new premises in Solihull is another big step forward for Village Hotels. The Village experience offers more than just a hotel. Its location and facilities are sure to be a huge success with local people and businesses. With every new site we open we strive to become a major part of the local community and with Village Solihull we are confident that we will have something for everyone.”

The Solihull hotel joins Village’s existing portfolio of 21 contemporary hotels located all over the UK. Welcome to a place where vibrant energy meets cool, understated design. Welcome to relaxing bedrooms, invigorating, state-of-the-art health and fitness clubs, and buzzing bars and restaurants.