Weather its Sunshine or Rain
It’s forecast to be a sunny six months for Birmingham International Airport as it has signed a 26 week contract to sponsor Heart FM’s weather bulletins, from September 2007 to February 2008.
Birmingham Airport will be credited as the sponsor of the weather before each bulletin is broadcast five times a day, and is expecting to reach almost 1,500,000 adults over the 26 week period.
Peter Vella, Business Development Director of Birmingham International Airport said “We’re pleased to announce our sponsorship of Heart FM’s weather forecasts. We all know that the summer weather here has been pretty miserable and while we can’t guarantee it will improve, we can guarantee our customers that they can go in search of whatever weather they like with the wealth of destinations served by Birmingham International Airport. Those looking for sunnier climes can escape on a fly-cruise in the Caribbean, relax on a beach holiday in Mexico or Dominican Republic or shop ‘till they drop in Dubai or New York. People looking for a weekend-escape can enjoy Birmingham’s sister city Lyon, go to a football match in Madrid, be in chocolate heaven in Brussels or take their winter woollies to Warsaw, Poland. Come rain or shine, Birmingham Airport can provide its passengers with a choice of airlines and tour operators to seek the weather they wish for.”
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