Fit Future
A shock government report published by the Department of Health warns that we are turning into a nation of fatties. Government experts forecast that by the year 2010 a fifth of boys and a quarter of all girls will be clinically obese.
The Fit Future initiative aims to change disturbing government forecasts by working with schools and sports bodies to deliver the Healthy Schools Initiative and kick start teens into enjoying exercise and eating a healthy diet. Fit Future uses a number of innovative online tools. The first to be launched are the league tables (www.fitfuture.co.uk) which allow teachers to record sports results enabling teens to compare their performance with others across the region and for the media to spotlight future stars. Anna Denny, of the British Nutrition Foundation says: “Healthy habits start at a young age and it is important for children to be encouraged to take PE lessons and after-school clubs.” Fit Future is, backed by celebrities such as Simon Webbe, Faye Tozer and Kerrang! Radio’s Tim Shaw and is free to schools, teens and sports bodies.
After the success of the pilot in Birmingham schools Fit Future officially launches in the West Midlands on Thursday 21st September 2006 at Villa Park, the home of Aston Villa FC. The celebrity launch event, hosted by Tracy Edwards MBE, will be a chance for teachers and sports bodies to learn more about the initiative and register for the free help. A live performance by Danni Green (www.dannigreen.co.uk) will provide the entertainment whilst drinks and canapés can be enjoyed by all.
Chris Mead, Deputy Head teacher of Waseley Hills High School in Rubery, who’ve helped pioneer the initiative said:
“Our students are really excited about participating in this project. The focus on group as well as individual achievement will encourage a sense of shared purpose to improve levels of fitness and healthy lifestyles. The interactive site relates incredibly well to the needs, interests and aspirations of all students.”
Anne Cantelo of Fit Future explained the reasons behind the initiative, “It’s very difficult to keep teenagers motivated in sport. I hope the league tables, by giving our high achievers public recognition, will make them the envy of their friends and spur them and others on. This should improve their overall health and increase our chances of doing well at international sporting events.”
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