Kids Learn New Skills
90% of Birmingham Parents Want Their Children to Learn New Skills....
Help is at Hand at the Fruit Shoot Skills Stand at the Bullring Shopping Centre this Weekend!
A major study released this week reveals the extent to which childhood in Birmingham is changing. According to the ‘Big Mothered Britain’ report which surveyed over 4,000 parents, today’s generation of children are missing out on the wide variety of traditional childhood games that previous generations grew up on – and the broad skills base they provided.
The report, commissioned by Fruit Shoot – the leading kids’ juice drink brand - reveals that a staggering 63% of parents in Birmingham believe that the quality of childhood is worse than when they were children (compared to the national average of 59%). This statistic can be attributed to the decline in childhood activities:
• Whilst 82% of the mothers skipped “often” as girls, only 21% of girls today could say the same
• 87% of fathers played conkers “often”, it’s something that only 15% of boys today play
• 3% of kids in Birmingham regularly play hopscotch compared to 65% of their parents
• Only 10% of boys climb trees compared to 62% of their dads
In response, Fruit Shoot is encouraging all parents to get their kids to try out a variety of different skills this summer and is touring the country with the Fruit Shoot Skills Stand. It will be located in the Bullring Shopping Centre throughout the centre opening hours on 22nd and 23rd August, and will include try outs and competitions in football tricks, skipping tricks and ping cup – and on the Friday the stand will also be visited by “Boxer” from the brand new Fruit Shoot TV ad, who will be on hand to inspire other kids to beat box.
Kids will be able to take away new skills from the day, as well as “how to” Skill Guides and drink-coolers, so they can stay refreshed and hydrated when showing off their new skills to their friends. Mums won’t go away empty-handed, with money off coupons to help keep kids hydrated, plus there will be a prize draw to win a luxury spa!
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