Step Back In Time with Bournville’s Latest Attraction At Cadbury World
Cadbury World and the Bournville Village Trust will unveil a new attraction, The Bournville Experience, this September. This is a partnership project celebrating the relationship between the world-famous village and the confectionery company.
The £200,000 investment is the third new attraction at Cadbury World in 18 months and the Bournville Experience will give a broader picture of the Quaker values that shaped the village’s development, and the growth of the company.
The new attraction will be fully interactive, allowing visitors to create an imaginary, computer-generated town based on the principles that shaped Bournville, and design new packaging for the ever-popular Flake and Milk Tray. Visitors can even watch as Cadbury Schweppes Chief Executive Todd Stitzer has a virtual reality conversation with the village co-founder, George Cadbury.
Visitors will be able to step back in time to view an amazing display of historical artefacts, including the original pestle and mortar used by John Cadbury to grind cocoa beans at his first shop in Bull Street, Birmingham. They can also step into the shoes of Bournville residents by marvelling at the ‘Suggested Rule of Health’, a list of guidelines that village residents were encouraged to study for a ‘healthier and more cheerful’ life.
The Bournville Experience joins Essence and Purple Planet, which launched in 2006 and helped to draw more than 534,000 visitors last year.
Gerrard Baldwin, Cadbury World General Manager, said: “We are delighted that the unique history of Bournville is being celebrated and presented in such an exciting and innovative way. Cadbury World is dedicated to continually improving our visitors’ enjoyment, and the Bournville Experience will help us to do that.”
Alastair Flint, Director of Corporate Services for Bournville Village Trust, added: “The Bournville Experience is a great way to celebrate the unique development of Bournville and to understand how the ideas of George Cadbury a century ago were so far ahead of their time. Many of the principles of the original Bournville village are just as relevant in developing thriving communities today and for the future.”
+ Permalink