City News

Cadbury World Located in Birmingham’s Bournville Announces the Opening of a New Zone.

This summer, Cadbury World – Where Chocolate Comes to Life – is launching a new zone: Advertising Avenue. Take a nostalgic and retro walk through time in our life-size chocolate street taking a peek through the windows along the way.

See the adverts you grew up with and the adverts your great grandparents grew up with. Relive the delights only the Cadbury name can bring with the products that bring you more moments of pleasure. From beautifully designed posters from the turn of last century to Cadbury Creme Eggs who know they’re ‘here today, goo tomorrow’ – the new zone at Cadbury World has it all.

Made to look and feel like chocolate, you’ll walk through a wall of melted chocolate into our Avenue. Follow the road and pass through different architectural styles (John Cadbury began grinding cocoa nibs to form and sell drinking chocolate in Birmingham’s Bull Street in 1831 so we had to start somewhere!). Walking past trees made of chocolate, the buildings become more modern in style as you progress. Walk across the bridge to see the chocolate surfer from Australia, play the Milk Tray game to see if you can race your car and boat to the waiting lady – bringing her the chocolate she loves and see the original ‘double act’ Wispa adverts from the 1980s.

Watch how nearly fifty years of Flake advertising has developed – there’s been a Flake girl for every era, sing along to jingles you thought you’d forgotten and smile as sweet memories come flooding back. You’ll be surprised at how much you can remember.

At the end of Advertising Avenue enter the Music Shop and make sure you select a track from our Cadbury DJ and see “what is in the air tonight!” ….you’ll find a certain ape (drum sticks in hand) who has been waiting for this moment all his life.

In addition to the new zone, don’t forget to explore the rest of Cadbury World. With free Cadbury samples along the way, follow the story of the cocoa bean from its origins in the sixteenth century jungles of Central America, its journey to Europe and the beginnings of the Cadbury business in Victorian Birmingham. Follow the cocoa bean’s progress through our Making Chocolate zone as it is shaken, pressed and roasted. Visit the Demonstration Area and discover how chocolate used to be made by hand, write your name in chocolate and watch as our skilled chocolatiers craft assorted chocolate novelties.

Ever played in chocolate rain, grown your own cocoa trees, chased Cadbury Creme Eggs or seen yourself moulded to look like a chocolate sculpture? In our interactive Purple Planet zone you can do this and more. Visit Essence to discover about the origins of Cadbury Dairy Milk and create your very own concoction in warm liquid chocolate.

At Cadbury World you’ll also find the World’s Biggest Cadbury Shop, a play area and assorted entertainments. With Fourteen Amazing Zones, Cadbury World really is One Fantastic Day Out for people of all ages looking for something different to do.