New Lease of Life for The NEC Group
From an its home venues in the West Midlands and an office in London, to a convention centre in Dublin, The NEC Group has extended its empire even further by buying a plot of land on the ‘invergarry’ coast in the virtual world of Second Life.
The NEC Group is the first of the exhibition and events venues in the UK to have a presence in this exciting new 3D virtual world and is currently designing its look and feel.
The NEC branded building on Second Life is beach-front, and already has two floors complete with conference facilities, a stage, a sofa, up to date show listings, striking brand images, artwork on the walls and outside is a jetty with a branded futuristic pod. Avatars* can fly in real time around the virtual world – a world which attracts 6 million global registered users.
Paul Thandi, The NEC Group's Chief Executive, said, “We are having an enormous amount of fun exploring ways to bring our brands to life virtually, and Second Life is an incredible platform for us to showcase our new brand. It’s helping us to interact and engage with our customers in a new and innovative way and we are enjoying discovering a whole new world of possibilities.”
“For us having a presence on Second Life is about learning, understanding, and engaging with new audiences. It’s a highly visual experience, a real blank canvas for creativity. We want to be trailblazing and integrate real world marketing activity into Second Life so that in the future we can work towards selling tickets for the arenas, hosting online concerts, and making our virtual venue as bustling and exciting as our real ones, here in Birmingham.”
“Ultimately Second Life will allow us to interact together with other businesses in a shared collaborative space regardless of geographical boundaries – and it’s great for us as a group, as it brings all our venues together as one.”
Second Life is a 3-D virtual world entirely built and owned by its residents. Since opening to the public in 2003, it has grown explosively and today is inhabited by a total of 6,037,767 people from around the globe.
Watch this space for further information on The NEC's development in Second Life.
www.necgroup.co.uk
www.secondlife.com
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