BCFC announces F&C Investments as new principal partner
Birmingham City FC is proud to announce that our new principal partner for the next three seasons commencing June this year will be F&C Investments.
F&C is one of the UK’s leading investment management companies, responsible for managing over £100bn of savings and investments on behalf of investors throughout the UK and Europe. The company is listed on the London Stock Exchange.
John Yule, Head of Retail Distribution at F&C stated, “We are delighted to be associated Birmingham City FC. The club, with its strong presence in the community, loyal supporter base, teamwork and pursuit of excellence is an ideal fit with the values and aspirations of our company. Football is a great channel to increase our brand awareness. Birmingham City is a team who are clearly going places and so too is F&C.”
Flybe, the club’s present principal sponsor until May, had five successful seasons at the club, which resulted in unprecedented success via their association.
Karren Brady, Managing Director of Birmingham City FC commented, “I am very excited to be able to confirm F&C investments as our new principal partner for the next three seasons. We have now reached the stage where a fresh, even more dynamic and lucrative sponsorship was essential to our continued development.”
F&C investments will appear on the clubs shirt for the next three seasons through kit manufacturer Umbro, who recently signed a deal for the same period.
www.bcfc.com
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