City News

Moms get a 'Beautiful Day' from Stylebirmingham.com

This year, Stylebirmingham.com is making Mother’s Day easy with the launch of ‘Beautiful Day’, a bespoke pampering day at some of the city’s leading beauty outlets.

For just £49, you can choose three indulgences to create a special pampering day for your mom, including an appointment at a top city centre hair salon, professional make-up session, and manicure. There are also options for a champagne indulgence at House of Fraser, or Afternoon Tea or Personal Shopping at Harvey Nichols.

Each hairdressing session includes an hour-long wash, cut and blow dry, followed by an appointment at a leading make-up brand, including a special £10 offer redeemable against a make-up purchase on the day. The final treat of the day will be an express manicure or special experience from House of Fraser or Harvey Nichols.

The retailers taking part in Beautiful Day include:
Hair:            Toni & Guy, Benjamin Ryan, Bad Apple Hair, Hush Hair and Saks
Make-up:     Clarins, Clinique, Chanel, Estee Lauder, Lancome, Trish McEvoy,
                   Nars and Space NK
Nails:           Nails Inc and Marco Benito
Extras:         Harvey Nichols and House of Fraser

Jacqui Rochefort, Senior Sales Manager at House of Fraser, said:
“As a beauty retailer we were delighted to get involved with the stylebirmingham.com Beautiful day. What a fantastic way to pamper your Mum, and it is so easy to create a package. I hope that we get the opportunity to spoil lots of Mums, lets face it they deserve it”

Once the package is created, moms will enjoy a day of ‘me time’ on Friday 19 March when each of the participating stores will have a dedicated ‘Beautiful Day’ chair. They will be given the ultimate VIP treatment, whilst enjoying some of the best retailers the city has to offer. Each appointment is scheduled to be less than one hour with time in between for that all-important retail therapy.

Kevin Breese, Marketing Champion for Style Birmingham said:
“Deciding what to buy for Mother’s Day is always a challenge; what do you buy the woman that has everything?! The idea behind Beautiful Day is to give your mom the chance to take some time out of her maternal duties and let others look after her. We have some fantastic beauty retailers and it’s great that so many of them have come on board to help us look after Birmingham moms.”

For more information about Beautiful Day and to create a bespoke package, visit www.stylebirmingham.com.