City News

Chapter named Agency to Watch 2010

A Birmingham based advertising agency has been named by a top industry magazine as the Agency to watch in 2010.
 
The national accolade crowns an impressive first 10 months for Chapter which opened its doors in April last year. The agency is working with a host of brands and businesses based both within and outside of the region including: E+J Gallo, Metro Bar & Grill, Nissan, RAF Association, SAM (Smart Accident Management), Sealine, The Cure Parkinson’s Trust, Wolverhampton Grammar School and Yourfloors.co.uk.
 
Mike Rose, MD, commented, “This is a fantastic achievement for the Agency. We launched in the eye of the economic storm back in April last year and many questioned our ability to flourish in such a gloomy environment, but our proposition is really resonating with clients. We combine the high standards, quality and expertise of a large agency with the cost base and closeness of a small one. And we will always protect this approach.”

He added, “Naturally we will be consolidating our success. Our point of difference is about getting much closer to clients, truly understanding them and doing everything to preserve that relationship. We are performing well against our plan for the business but will not be resting on our laurels.

Summing up the success, Rose said, “What the award demonstrates is that the model we developed for Chapter is very strong and attracts regional, national and international clients across a wide variety of sectors. I hope what we have achieved so far at Chapter is further evidence of a thriving creative scene, both within Birmingham and the wider region. And that business success is still continuing in Birmingham despite challenging times.