City News

BridgeStreet Worldwide, the leading serviced apartment provider with over 15 years’ industry experience, has announced that its prestigious Birmingham property, The PostBox by BridgeStreet Worldwide, has been awarded four-star status under Quality in Tourism’s new Serviced Apartment Grading System.

As Vice President Sales & Marketing for the EMEA region, Jo Layton explains, having pioneered the new grading system, BridgeStreet now has two regional properties with four-star ratings. ‘We are delighted that The PostBox by BridgeStreet Worldwide has joined The Atrium in Manchester in receiving four stars. ‘This accolade is just reward for the dedication and commitment of The PostBox team, and it underlines the property’s position as Birmingham’s leading service apartment provider. The Serviced Apartment Grading System is less about achieving the highest number of stars for our apartments, and more about offering travellers an independent, reliable and objective rating against which to judge each serviced apartment provider. We fully endorse the new grading system and are thrilled to have our name at the forefront of the rollout of what is a significant step forward for the industry as a whole.’

As with hotels, the grading system provides universal frames of reference for the intrinsic quality of apartments’ fixtures and fittings, cleanliness and general services. Check-in and arrival processes, as well as health and safety systems, are also tested to ensure they reach a recognized industry standard.

‘Visit Britain defines a four-star establishment as providing accommodation which offers “superior comfort and quality; all bedrooms with en-suite bath, fitted overhead shower and WC, spacious and well-appointed public areas, a dry cleaning service and excellent customer service”,’ comments Jo Layton. ‘We at BridgeStreet Worldwide believe that over time corporate buyers will only entertain working with serviced apartment providers who have submitted their inventory to scrutiny in this way, especially as each grade also affords an instant indication of the property’s quality and price ratio.’

The PostBox by BridgeStreet Worldwide offers guests ‘just-like-home’ amenities and services from its location close to the MailBox in the heart of Birmingham’s most fashionable neighbourhood. Just minutes from key business landmarks such as the ICC and the NEC in the city’s Convention quarter, the PostBox is also within easy reach of the Bullring Shopping Centre, Chinatown, the Symphony Hall, the National Indoor Arena, Brindley Place and Broadstreet.

The PostBox is owned by Sorrento Property Lettings Ltd and managed by BridgeStreet Worldwide, under a management agreement with BridgeStreet Worldwide. It is located at Upper Marshall Street, Birmingham B1 1LA, United Kingdom – Telephone: +44 (0) 121 616 0722; Facsimile: +44 (0) 121 632 5157; Email: birmingham@bridgestreet.com; Web: http://www.bridgestreet.co.uk/