THE BOURNVILLE EXPERIENCE
THE BOURNVILLE EXPERIENCE OPENS TODAY TO SHOW VISITORS THE HUMAN STORIES BEHIND THE FACTORY IN A GARDEN
Bournville’s unique history is being portrayed in a brand new attraction opening today at Cadbury World.
The Bournville Experience celebrates both the founding of the Cadbury factory and the Bournville village, by George and Richard Cadbury, and the way their values are embodied in it right to the present day.
The exhibition gives an exciting and interactive picture of the shaping of the village on Quaker principles, and the growth of the company into the world’s largest confectionery business.
The brothers gave all new residents of the Bournville village a list of “Suggested Rules of Health”, a set of rules and advice designed to help residents get the best out of the fresh air and open spaces. There’s even the opportunity to write your own rules for healthy living!
A virtual reality conversation between Cadbury Schweppes CEO Todd Stitzer and George Cadbury shows how the company’s community spirit has remained strong through the years, and will do so in future.
Historical artefacts that have never been seen in public will be displayed for the first time, including the original pestle and mortar used by John Cadbury to create Cadbury’s original drinking chocolate in 1824. There will also be the original umbrella that Richard used to protect his “angels” as they made their way out of work in the very earliest days.
A cavalcade of iconic Cadbury products past and present, from the original packaging of Dairy Milk to Roses and Creme Egg, will go on display in a replica shop front. Visitors will have the
chance to create their very own packaging design for the classic brands of Flake and Milk Tray and even have it displayed in the shop window.
Gerrard Baldwin, Cadbury World General Manager, said:
“We are delighted that the unique history of Bournville is being celebrated and presented in such an exciting and innovative way. Cadbury World is dedicated to making its attractions informative as well as enjoyable, and the Bournville Experience will help us to do that. It is interesting to see how many of the concerns about 21st century life existed in the brothers’ minds over 100 years ago.”
Alastair Flint, Director of Corporate Services for Bournville Village Trust, said:
“Bournville is one of the greatest examples of a model village anywhere in the world, so to celebrate our fascinating history with a major exhibition at Cadbury World is fantastic.
The Bournville Experience is a great way to record the unique evolution of the village and the factory.
“The values of the Cadbury founding fathers remain as relevant today as they were over 100 years ago. These values still underpin Bournville Village Trust’s new developments today, such as the eco-friendly urban village at Lightmoor in Telford, Shropshire.”
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