Robin Hood Hits The Target
Record–breaking results for Birmingham Hippodrome Pantomime
Birmingham Hippodrome is celebrating its third consecutive record-breaking Pantomime.
Robin Hood, starring John Barrowman, has taken more than £2.5 million at the Hippodrome’s box office beating last year’s Aladdin and the previous year’s Cinderella by more than 10%.
Almost 120,000 patrons will have streamed through the theatre’s doors by the time the production finishes its six week run on 1 February. Northfield residents are the keenest pantomime lovers, followed closely by Sutton Coldfield and Solihull. But the show has also been enjoyed by city visitors from further afield - from Exeter to Norwich and from Jersey to Scotland.
Announcing the record-breaking success, Stuart Griffiths, Birmingham Hippodrome’s Chief Executive said: “We are delighted that pantomime here in Birmingham is growing in popularity. It seems people want to do something that the whole family can enjoy to brighten up the new year. And what could be better than the biggest and best Pantomime in the UK.”
Marketing Birmingham, Chief Executive Neil Rami commented: “The pantomime has become a firm favourite in Birmingham’s events calendar and every year it attracts visitors from all over the region as well as further afield, having a positive impact on hotels, restaurants, bars, shops and other businesses in the city centre. Congratulations to Birmingham Hippodrome on another record-breaking year.”
Robin Hood is produced by Qdos Pantomimes which stages 22 pantomimes across the UK. QDOS Chairman Nick Thomas said: “Over the past ten years, Qdos Entertainment has produced Birmingham Hippodrome’s pantomime, which is now established as the country’s top-performing seasonal show. We are thrilled to have set yet another box office record. My congratulations to a superb cast, led by John Barrowman, the Birmingham Hippodrome staff and not least our many thanks to everyone who bought tickets for making the show such an overwhelming success.”
Over 20,000 tickets have already been sold or reserved for the 2009/10 pantomime, Snow White, which runs from 19 December 2009 to 31 January 2010.
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