City News

handbag.com survey shows that 87% of female Brummies never stick to New Year's resolutions

Friday 9th January. A staggering 87% of female Brummies never manage to stick to their New Year’s resolution, according to a recent study by handbag.com, the home of fashion, beauty, hair and celebrity.

The research, which proves that the UK has little or no willpower, was based on interviews with more than 500 women across the country. The results show that while 79% of Birmingham women surveyed made resolutions this year, the majority of them struggle on a yearly basis to kick their bad habits. And the reasons? 60% find it too hard to stick to the resolutions and 25% just can’t be bothered - blaming not having enough time as a main factor.

Of the 87% of those who said they never stick to their resolutions, a quarter said it generally took up to a month to quit, 13% threw in the towel after a week and 10% only managed to stick to their resolutions for 24 hours.

With such devastatingly low levels of willpower to conquer, handbag.com has created Resolution Month which will help British women get off to a flying start in 2009. The online Resolutions Guide at http://resolutions.handbag.com enables users to select their New Year goal and follow the handbag.com guide - featuring much needed tips and advice. Tips cover - relationships, travel, fashion, career, beauty and diet.

The handbag.com Resolutions survey also asked women what their top three resolutions were. Going on a diet (52%), saving money (35%) and getting out of debt (22%) were top of the bill; while the usual suspects – joining the gym (26%), eating less chocolate (24%), drinking less (20%) and smoking (20%) also made their annual appearance.

And God loves a trier - of the 79% of female Brummies making resolutions this year, 30% said they were repeating the same resolution from the year before, 28% had lost count of their yearly resolutions and 17% admitted to having never made the same resolution.

Regionally, behind the Brummies making the most resolutions, comes the North East (71%) and London (64%). Scots are the worst offenders with 92% never sticking to their resolution, lasses from the North West are second with 88%, Brummies third with 87% and Londoners share equal fourth with the Welsh (86%).

Although fewer women in the South (39%) will take up a resolution this year, they are the most likely to stick to them (16%).

handbag.com Editor Debbie Djordjevic says, “In the current credit-crunch climate resolutions will play an even greater part in our everyday lives. They are very difficult to stick to anytime of the year which is why we’re introducing Resolutions Month on handbag.com. By offering much needed help we hope to empower UK women to look and feel better in 2009.”