Shaping up for success
We know Birmingham – and we’re proud to tell the world all about it. As the city’s most passionate advocate, we’re right at the heart of a multi-million pound marketing programme for the city.
You’ll see the effects of our efforts all around us as we sharpen our image and focus our message as a leading player in the global events business, a recognised knowledge capital and a real destination of choice – all of which helps deliver a truly world class visitor experience.
We play to Birmingham’s competitive strengths – and there are plenty of them. We position our city as the nation's natural meeting place, a young city that’s outward-looking, cosmopolitan and connected. As a city, we have a positive vision of the future but are proud of our origins and their influence today; a powerful meeting of minds, cultures and ideas.
Our objectives are simply expressed. It is our goal to quantifiably improve national and international perceptions of Birmingham, delivering real economic returns. We seek to engage our partners and the wider business community to support additional funding for marketing our city, in the certain knowledge that this will bring real dividends.
Our strategy for positioning Birmingham in the fiercely competitive market for visitors is built on three pillars:
- The Meeting Place
We’re the nation’s meeting place, with decades of infrastructure investment that put as at the heart of the action. We’re proud of our historical role in shaping the social and economic fabric of our nation, with a profound and sustained economic impact.
- The Youngest City in Europe
With more students than any other UK city outside London and more under 15's than any other major European city, Birmingham is young at heart – and young in outlook. 37% of our population is under 24 and as a result, our vitality, exuberance and energy are in evidence everywhere you look.
- The International City
We’re more than just a meeting place. We’re a cultural crossroads with global reach and a truly cosmopolitan outlook that comes of deep-rooted international connections. Our diverse population is drawn from around the world, attracted to Birmingham’s potential and proud to call it home.