Our key strategic partners
We’re nothing without our partners, who work with us with a shared vision and a singular purpose to build our city’s success. Partnership is at the core of who we are and what we do – and by extending and developing our partnerships, we will become ever more inclusive and ever more successful.
Birmingham City Council
Birmingham City Council is the major shareholder and key stakeholder in Marketing Birmingham with a significant commitment to our success and future marked by an investment approaching £4m a year. It's objective is clear – to enable Marketing Birmingham is to lead the provision of all business and leisure tourism services and destination marketing activities in Birmingham , ensure this investment attracts further resources to market the city, providing a clear return on investment.
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Advantage West Midlands
Advantage West Midlands (AWM) is the Regional Development Agency for the West Midlands. Leading the development and delivery of the region’s Economic Strategy to help our whole region prosper, AWM works in close partnership with us at Marketing Birmingham to boost the city’s reputation as a leading conference and event destination and increase the economic impact of business tourism.
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Tourism West Midlands
Advantage West Midlands has strategic responsibility for tourism across our whole region and has established Tourism West Midlands to guide its delivery. The Tourism West Midlands board is responsible for delivering tourism policy, intelligence, marketing and communications. At Marketing Birmingham, we have a seat on the board and play a full part in shaping and directing the delivery of tourism in Birmingham and West Midlands.
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Visit Britain
VisitBritain works to build the value of tourism to the UK, generating wealth and employment by creating world-class destination brands and marketing campaigns. Working in partnership, our marketing make a valuable contribution to Visit Britain’s campaign activity, ensuring that Birmingham is seen and heard in all the right places worldwide.
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